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Sunday, 28 October 2007

Live by the Hoodies, Die by the Hoodies by Groshan Fabiola

Live by the Hoodies, Die by the Hoodies by Groshan Fabiola


BAPE, short for A Bathing Ape, is an underground clothing company, which is based in Tokyo, Japan and was founded fourteen years ago, in 1993. Its popularity was tremendous in the Japanese urban wear scene, so much so that fans used to line up for hours on end to be able to purchase a hyped and rare item. Bape is famous for their over the top patterns and colors, which can be found on shoes, hoodies, or even cars! The name Bathing Ape was originated from a common Japanese saying, "to bathe in lukewarm water", which signifies the relaxed and care-free attitude that young people have towards life. This is one of the reasons why Bape hoodies or shoes, or both of them, have become so popular especially among young people.

Bape hoodies or shoes have become popular in the United States only recently, as popular entertainers have started to wear the brand. This brand is now so well-known that they were even asked to design a Pepsi bottle for one of their limited editions. This Japanese apparel and footwear brand has become so popular due to an inspired strategy, that of producing limited quantities of their merchandise. It seems that the more scarce Bape hoodies or shoes are, the higher the demand for them is. Another reason for the growing popularity in the United States is the fact that hip-hop music stars are constantly seen wearing this brand.

Those interested in buying Bape hoodies or shoes directly from the manufacturer may find it hard to do so, and quite expensive actually. You shouldn't fall for any so-called deals on eBay, because you are most likely to purchase an already worn item, and maybe a replica, too. There are many web sites where you can find Bape hoodies or shoes at affordable prices.

The same goes for BBC hoodies or t-shirts, in that they come in a variety colors and prints, as well as sizes, not to mention that they are also affordable if you purchase them via the Internet.

BBC hoodies or t-shirts are representative of hiphop fans. Those unfamiliar with the history of this clothing line should know that this brand was established by Pharrell Williams, in collaboration with Nigo, the creator of the Bape brand. BBC hoodies or t-shirts are not available just about anywhere, as there are only a few retailers around the world that sell these clothing items produced in Japan.

BBC and Bape are also based in line with Ice Cream footwear, which is a brand designed by the same Pharrell Williams and produced by Reebok. The latter were supposed to release the clothing line as well, but this was postponed and all projects were eventually cancelled. BBC hoodies and t-shirts appeared as part of a clothing line that was a sister company to Bape.

The logos, patterns or graphics on BBC hoodies or t-shirts are each representative of a certain season. For instance, the autumn/winter 2005/2006 season is famous for Diamond Dollar hoodies and dog t-shirts. The spring/summer 2006 seasons stands out with its more playful graphics, whereas for the autumn/winter 2006/2007 season the Diamond Dollar dot pattern is back.

1 comment:

Unknown said...

check out www.bapeclothing.net - they've got some NICE inventory