The Rocawear of Styles and Fashion by Christine Layug

In clothes, the common thing that people would require for it to possess is a style that sets fashion beyond its limitation. Clothes that is both fashionable and artistic in its unique sense of style and taste. That kind of clothes can be found within the clothing line collection of rocawear. The rocawear is a clothing line built only to please the most stylish and fashionable crowd of the urban community. The rocawear clothing line is a clothing label created in 1999 by Jay-Z and Damon Dash. Jay-Z is the head of the hip hop label Roc-a-Fella Records, with Damon Dash being a co-founder of the said recording company. Its popularity among the urban community has brought an annual sale of over $700 million to the infamous rocawear clothing line. This led the founders of rocawear to expand its brand to other brands such as rocawear children, rocawear juniors, rocawear socks and sandals, rocawear leather suede and fur outerwear, rocawear handbags and rocawear belts, rocawear lounge wear and big & tall, rocawear headwear, rocawear jewelry, and rocawear sunglasses. In March of 2007, Jay-Z sold the rights to the rocawear brand to Iconix Brand Group, a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries, for $204 million. Jay-Z still retained his stake in the company and will continue to oversee the marketing, licensing and product development. However, even though the rocawear clothing line received so much praise from the urban community, it also received much allegations and accusations. On January 17, 2007, allegations were made of raccoon-dog fur being used in two styles of jackets, rocawear pulled all of the garments from the department stores where this product was shipped. A representative of rocawear stated the company was unaware the fur was being used and had notified manufactures it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brands official website. Nonetheless, the rocawear still claims the title as the most popular urban clothing line in the country. For more information about the rocawear apparels, then visit www.streetzwear.com.