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Friday, 11 July 2008

Eternal Changes of Fashion by Christine Layug

Change is inevitable. It happens to everything and everyone around us, including us. Our sizes changes, our height, our skin, our faces, our hair, and even the way we dress ourselves. Everything changes; nothing is permanent in this world, even fashion. Fashion has been one of the key prime movers of our world, especially in culture. Fashion is now considered as a lifestyle by many communities, more particularly with the urban community. Fashion changes when we least expect it, so it is quite important to know what is in-season today. And among of the most popular brands of clothing lines that can provide what’s “IN” are the akademiks collection of clothes. The akademiks clothing line is an American brand of urban clothing line respected by the loyal supporters of the hip hop music. Its founders are none other than the brothers Donwan Harrell and Emmet Harrell. The brothers Harrell are famous of designers of clothing lines and accessories. Donwan Harrell is a founder of the New York-based urban clothing company, akademiks. Apart from being a co-founder of the akademiks, he is also one of the former top 10 designers at Nike. Under akademiks, Harrell has introduced PRPS jeans, a line of "super-premium" denim, much like his brother Emmet Harrell. Now for those that doesn’t know about the PRPS jeans is. The PRPS jeans are created by akademiks, a New York-based clothing company founded in partnership by a former top Nike designer, Donwan Harrell. PRPS jeans are manufactured in Japan, unlike other jeans which are mostly manufactured in China. The Japanese manufacturer of the jeans uses looms from the 1960s similar to the type that were used to produce denim for Levi's. The name akademiks is an intentional misspelling of the word academics. The name akademiks is spelled akdmks on many of the company's garments. Also it is sometimes spelled AKS for abbreviation. The akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand's PRPS jeans. The akademiks brand is popular in the growing multi-cultural hip hop scene of today, with artists such as Dizzee Rascal and 50 Cent partial to wearing the akademiks label. Nevertheless, the akademiks is still the number one urban clothing line in the country. If you want more information about the akademiks clothing line collections, then visit www.streetzwear.com for more details.

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