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Saturday 29 December 2007

An Apple that Helps by Christine Layug

Have you ever wondered why is that there are only small jeans around here? But have you ever questioned yourself on being big? Well it’s not our fault that the food is good and exercise is tiring. Which is why apple bottoms is here to help us with our very “BIG” problem. The apple bottoms is a clothing line that was founded by one of the most famous American rapper, Nelly. Aside from being a rapper, Cornell Hayes Jr. or Nelly is also a successful entrepreneur that founded the Vokal, have also founded the apple bottoms. The name apple bottoms name is derived from a term for a woman with a large, rounded buttocks. The apple bottoms bases its designs off of Nelly's idea that "The clothes should fit a woman, not the woman fit the clothes." Jeans in the apple bottoms collection are notorious for accentuating the female feature they're named after, the derriere, and signature details like apple-shaped back pockets. The apple bottoms brand name, synonymous to the voluptuous behinds of target consumers, is meant to draw attention to the fact that not every woman has a supermodel figure. The jeans are flattering to women with curvy figures and are offered in a myriad of washes and rises. Not only did the apple bottoms help solve the problems of a plus sized woman, the apple bottoms has also has helped proliferate Nelly's hip hop empire. He then uses his success as a business man to fund a non-profit organization called 4Sho4Kids and the Jes Us 4 Jackie Campaign, established to help his little sister's fight against leukemia and increase membership to the Bone Marrow Donor Registry. With this, the apple bottoms not only help those people that have a big problem but also those people with a big problem, but also those that really need help. For more information about the apple bottoms clothing lines, then visit www.streetzwear.com.

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