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Sunday 30 December 2007

The Story of Sean John by Christine Layug

The sean john is a clothing line that has been serving us with its unique and fashionable clothing lines for as long as we remember, but what do we really know about the sean john clothing line? As we all know, the sean john is one of the most fashionable hip hop clothing line respected by the urban community, but when and where did the sean john clothing line started? The sean john clothing line was founded by none other than the hip hop mogul himself, Sean Combs also known as DIddy in 1998. The name sean john was derived from Sean Combs first name which is Sean and second name which is John. There are a lot of personalities that represent the sean john such as Combs himself, rappers T.I., Fabolous, The Game, basketball star Dwyane Wade, and models Tyson Beckford and Kevin Navayne, in which made the sean john popular. On the year of 2006, the sean john released its first ever fragrance for men called the Unforgivable that was manufactured by Estée Lauder, one of the world's leading manufacturers and marketers of skin care, cosmetics, perfume and hair care products. But the sean john did not only gained popularity, the sean john also suffered some minor scandals. In October 2003 P. Diddy was under intense media attention for using sweatshop labor to produce the sean john clothing line. Among the accusations, originally put forth by the National Labor Committee (NLC), workers were subjected to body searches, fired if pregnant and paid sweatshop wages. Diddy responded to the BBC that there would be a "zero tolerance" investigation at his company, Sean John. He stated to a group of reporters "I'm as pro-worker as they get." The sean john also suffered some allegation that the two style of sean john jackets was were allegedly made of raccoon dog fur. Sean John, together with Macy's, pulled all of the garments from the department stores where this product was shipped. For more information about the sean john clothing line, then visit www.streetzwear.com.

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