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Sunday 30 December 2007

Housing the House of Dereon by Christine Layug

We all know that Beyoncé Knowles was the first to introduce the house of dereon, but what do you really know about the house of dereon aside from being one of the most popular clothing lines for women? Firstly, do you know where they got the name dereon from the house of dereon? The name dereon was created in tribute to her grandmother Agnez Dereon. Well we all know where Beyoncé Knowles started of right? Back when Beyoncé Knowles was still on the Destiny’s Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing. Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members. After every successful hit of the Destiny’s Child, the house of dereon also got recognized. The house of dereon clothing line was first introduced on The Oprah Winfrey Show. The house of dereon mixes hip-hop influences, such as its use of denim, with ultra feminine flourishes like embroidery and ruffles. In an interview, Beyoncé revealed where she got the inspiration of the house of dereon. She said that the house of dereon was inspired from three generation of clothing line, the generation of her mother Tina Knowles and the generation of her grandmother Agnez Dereon. Beyoncé said “We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation." Additionally in the house of dereon clothing line's design are styles that allude to Agnèz Deréon's era, such as retro pencil skirts. Well that’s only a few introduction of the history of the house of dereon, but if you want to know more about the house of dereon, just visit www.streetzwear.com.

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