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Sunday 30 December 2007

Buying Wholesale Clothing Online Lets You Save Money by Howard Brule

Buying in wholesale isn't a new concept. Proof can be found that over two thousand years ago, societies were practicing the concept of "economies of scale." Using the leverage from bulk buying has universal applications. Buying in wholesale can be applied to clothing sales. The primary benefit of buying wholesale clothing is that the purchaser saves money.
Clothes pass through many hands before they are finally purchased by a customer. A garment maker produces the clothes and sells them to a sales distributor. The distributor then sells the articles to a wholesaler, who in turn sells them to various retail outlets. The customer then buys the clothes from the retailer. Each step of this process results in transaction costs that allow each participant to turn a profit, resulting in much higher prices to consumers. If a wholesaler sells the clothes, some of these intermediaries are eliminated and therefore the cost to the consumer is significantly lower.

Let us now examine the advantages for the manufacturers. In the past, middlemen such as wholesalers and distributors took much of the profits of each transaction. Eliminating these middlemen allows the manufacturer to keep more of the profits that come from the product. This, in turn, lets the manufacturer lower prices and still make profits larger than he would have made otherwise.

With the advent of retail chains, the concept of wholesale clothing got a major boost. Since these chains procure in very large quantities, they are able to pass on the accrued benefits to customers. However, these chains want to do away with stocks as soon as possible. Therefore, this provides added incentives for wholesale buying. Wholesale purchases are often rewarded with additional gifts.

Wholesale clothing offers another under-appreciated aspect. People frequently end up buying clothes they don't really want because they are besieged with so many available options. At times, we even replicate previous clothes purchases. In order to make sure that each garment is unique, it's important to purchase larger amounts of clothes together. Matching clothes (like pants to shirts) is much easier when purchased this way, as opposed to individually.

We live in a brand conscious world. People want to buy items for use and for showing it off to the world. This is true for our garment purchases as well. Don't think that trendy clothing is not available at the wholesale level. For instance wholesale hip hop clothing is readily available at online wholesale clothing websites. Even the priciest designer labels wholesale designer clothing to lure customers.

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