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Sunday 13 January 2008

Viva Satellite Radio Revolution! by Mike Selvon

Subscription-based satellite radio service is at the forefront of the US music market. Long gone are the days when people when the only option was in choosing from just one or two measly stations that had poor reception and overbearing, irritating disk jockeys and commercials!
However, local stations generally don't fear this latest technology revolution, predicting their survival in much the same way basic television has survived, despite the emergence of cable in the 90s. There's a lot to love about this technology and it's no surprise that Sirius Radio is ranked #1 Fastest Growing Company for 2007 (by Deloitte Technology).

First of all, this technology provide you with a high-quality digital signal that can transcend geographic borders by beaming down from three geosynchronous communications satellites orbiting around the Earth. Many channels feature CD-quality sound, static-free.

Secondly, instead of picking the lesser of the evils from four or five local stations, subscribers have the option of choosing from over 200 specialized channels! What are you in the mood for? Choose from Early, Late or Deep Classic Rock. Do you want mellow rock, Jam Bands and Lite Rock -- or Punk, Heavy Metal and 80s Hair Bands?

You can listen to Court TV, Martha Stewart, Howard Stern, ESPN, Nascar, International News broadcasts, Fox News or Liberal News, Traffic and Weather stations, Comedy, Playboy Adult, Latino, or 24/7 Bruce Springsteen. There are five Country music stations, ranging from Bluegrass to Today's Hits, and six Hip Hop stations ranging from Old Skool Rap to R&B Hits.

There are mix stations and stations for each decade from the 1950s through today. Satellite radio gives you a huge range of options that span cross-country!

The third benefit - that's worth its weight in gold - is that there are NO commercials! It may be hard to believe that 100% commercial-free radio exists, but for just $13/month, you can evade the constant interruptions that plague your morning and late afternoon commutes. Satellite radio is the obvious choice for truckers, delivery drivers and long road trips.

However, the fact that satellite radio costs anything is still a deterrent to many frugal individuals. Therefore, there will always be a market for regular local broadcast stations. At this point, it can be a hassle to go to the electronics shop and get satellite radio receivers for home use or for your car.

In the future, this latest technology will become the standard and most new cars will already have it installed. Maybe then the real revolution will begin.

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