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Sunday 13 January 2008

Vancouver’s Fashion Bad Boy Takes Center Stage by Bian Variani

Vancouver’s Fashion Bad Boy Takes Center Stage While the United States’ Diddy (Sean Coombs) receives notoriety for combining his Bad Boy Records image with his Sean John clothing line, fashion’s true “bad boy” actually comes from Vancouver, British Colombia. Bringing his unparalleled fashion sense and zest for life to the clubs and party scenes, Bian Variani (www.bianvariani.com) redefines the term “bad boy” and takes it to a level that even Diddy can not rival.
Fashion has long been linked to both the party scene and the hip-hop culture. Rappers such as Diddy (Sean John), Jay-Z (Roca Wear) and Nelly (Vokal) have parlayed their fame as bad boys in the music industry into successful clothing ventures. While these artists lend their creative opinions to these fashion endeavors, there is only one bad boy that brings true fashion design in to the entertainment world...that bad boy is Bian Variani.

From fashion giant to bad boy designer

Variani made his entrance into the fashion world in 1990. Coming from an intensely creative family, he studied fashion in Paris and Milan, two of the world’s premier fashion centers. Variani used this training to become a rising star in the fashion world, dominating the runway with shows possessing a flair that changed the very image of fashion. Utilizing daredevil entrances such as motorcycles and parachutes and adding the excitement hip-hop and techno-dance, Variani has given haute couture the dramatic contrast of both magic and real-life that make his fashions appealing to virtually every person on the planet.

Unlike Diddy, Jay-Z and Nelly, Variani is a fashion designer first and a bad boy second. His regular and anticipated appearances in the social hotspots of Vancouver, New York, Los Angeles, Miami and cities throughout the world make him the buzz of social pages as well as an expert on the tastes and trends that dominate the night-life crowd. Such a zest for life is apparent in everything he does and it is demonstrated in both his fashion and his other business endeavors.

Going beyond the runway to make a difference

Variani’s offerings go well beyond his amazing fashion talent; this is evidenced in the contributions he has made to the business world. Once when attempting to secure the investments needed to fund one of his international clothing lines, Bian came to grips with the difficulties that business people face when looking for funding. This defining moment led him to a new direction in his life and career; helping others find the money that they need to make their business dreams come true.

Because of this epiphany, Variani successfully launched two new companies, Visual Designz (www.visualdesignz.com) and Find That Money (www.findthatmoney.com). Visual Designz became a world-class marketing company, creating state-of-the-art website designs that have given masterful Internet presence to up and coming companies. Similarly, Find That Money has become the gold standard of investment networking websites, providing a location for entrepreneurs and investors to meet and create profitable business ventures. In business as in fashion, Variani’s companies have provided another way for him to make people’s dreams turn into reality.

A trend-setter

Whether in a Vancouver discotheque, at a glamorous fashion show in Panama, or in a club in Miami or Paris, Bian Variani is fashion’s true bad boy, breaking barriers and setting new standards. This freedom gives this designer the ability to rise above all others where music meets fashion.

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