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Friday, 11 January 2008

Representing the Nation with Sean John by Christine Layug

There are a lot of clothing lines out there that specializes in urban styles and fashion, and among them is the seanjohn branded clothing line. The seanjohn is among the best clothing lines that represent the true nature of the urban community, but what else do we know about the seanjohn aside from being the most popular urban wear in the world. The seanjohn is an urban clothing line founded by none other than the hip hop mogul himself, Sean Combs also known as DIddy in 1998. The brand name seanjohn was derived from Sean Combs first name which is Sean and second name which is John. The seanjohn clothing line was so famous that a lot of personalities have embodied the brand such as Combs himself, popular rappers such as T.I., Fabolous, The Game, basketball star such as Dwayne Wade, and models such as Tyson Beckford and Kevin Navayne. On the year of 2006, the sean john released its first ever fragrance for men called the Unforgivable that was manufactured by Estée Lauder, one of the world's leading manufacturers and marketers of skin care, cosmetics, perfume and hair care products. Sadly, popularity is not the only thing that the seanjohn faced, the brand also suffered some allegations and scandals. It was in October 2003 P. Diddy was under intense media attention for using sweatshop labor to produce the www.streetzwear.com clothing line. Among the accusations, originally put forth by the National Labor Committee (NLC), workers were subjected to body searches, fired if pregnant and paid sweatshop wages. Diddy responded to the BBC that there would be a "zero tolerance" investigation at his company, Sean John. He stated to a group of reporters "I'm as pro-worker as they get." The seanjohn also suffered some allegation that the two style of sean john jackets was were allegedly made of raccoon dog fur. Sean John, together with Macy's, pulled all of the garments from the department stores where this product was shipped. But after all of this scandals and allegations, the seanjohn still remained on top of others and are still considered to be the best urban clothing line in the world. If you want some information regarding the seanjohn apparels, then visit www.streetzwear.com

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